HOW TO FIND LOW QUALITY CONTENT FROM GOOGLE:

I already said that the effects done the panda experience and research. The definition for is less in terms of quality content. After a series of Google Panda each and every persons aware of the interested of high quality the articles. Before that the webmasters take a provision of help to think most and more the number of pages to for the home page in Google then more are the traffic but now things have been changed. Even the few and Find Low Quality Content from Google to penalty.

{ Always get it into mind that the Quality is more priority than Quantity }

Recognize to Low Quality Content

There is a large important question in blogger in to mind “What low quality and thin content actually given in the article.

1. CONTENT WITH VERY FEW WORDS:

 Recognize to Low Quality Content we have to concentrate on the quality and quantity of content.

The content must be cleared and clean. The content t e followed a quality that cannot to be copy and paste from any other. That should be original this can be possible to view for some more a minimum of 5000 clicks per day. So be care full in content having a maximum meaning with a minimum no of wards

 2. OUTDATED CONTENTS:

 Recognize to Low Quality Content we have to remember the contents that are not in live.

The technology is changing day y day. So be care on the updates when writing the articles. If your content not having a modern updates that site will automatically reduces. Be careful on denoting the sophisticated technology.

3. ARTICLES WITH NO TRAFFIC AT ALL:

 Recognize to Low Quality Content will relate s with traffic.

The traffic is term which can describe the count of viewers. The is much then rating also to be rich. So be careful on traffics which a term to count the traffic.

4. DUPLICATE TITLES

 Recognize to Low Quality Content associated with a title

Duplicate Titles and Meta Descriptions must be removed .the duplicate title and his keywords may often effects on tour article ad rating of the blog also.

5. DUPLICATE META DESCRIPTIONS:

Recognize to Low Quality Content has to answer the questions that are asked about the Duplicate Recognize to Low Quality Content

6. CREATE META DESCRIPTIONS:

This also relates the above technology. In this category the description to be given the viewer are given directly. They may a step type scenario to give the information by using the duplicate Mata tags which can cause to irritate the viewer. To remove it

a. Log on to Google Webmaster Tool.

b. Search and select to find Optimization on the left columns.

c. Now are able to get to Html Improvements.

There you can find the number of duplicate Meta Descriptions on your website.

7. Achieve Pages

Recognize to Low Quality Content we have a small study on archive pages.

Google is displaying the archive as your index for the blog and to can provide a bad opinion on your article and with any notice that may effects on tour earnings. To test these archive pages in Google.

a. Just log on to google.com

b. Go to the site by typing yoursite.com (Replace yoursite.com with your website address).

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AUTO ALT TITLE TAG GENERATOR FOR DESIRED IMAGES:

Auto Alt Title Tag Generator for desired Images, In the past publishing I provide clarity about the optimization for images for getting good search engine ranking. At present I am willing to make a conference about a Script that should be said as Auto Alt Title Tag Generator for desired Images.

There are some other scripts are published on Internet but I searched to find most of them are useless after Blogger maintained its features. The script is working perfectly with the contribution of me and new and old blogger interface.

Instructions and step wise demonstration to add Auto ‘Alt’ ‘Title’ Tag Generator for desired Images:

1. First of all go to backup your Template First.

 

2. And then processed by Copy the under script and locate at the first of your template. Then need to press at to get the Script

 

3. You can save the template at your desired location. And have to check whether the script is working properly or not, have to just open your blog and move with mouse upon the image. It should perform you the name of the image.

Know to Script work scenario

• This script will generate and with a name it for the image and it automatically adds with an Alt and Title Tag for all the images in your blog.

• Read More about to now the other information such as alt and title tags – here

• This script not only adds Alt and Title tags but also gives a ‘+’ if there is space in the name of uploaded image.

Know about Script and its uses 

• It is very important that is having named your images that are suitable before uploading to blogger. Without having a name for images then you may not see exact alt title tags for images.

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You Can Use Google Analytics To Power Your Marketing Efforts Ways:

Google Analytics is the world’s most popular web analytics application, used by almost every other webmaster. According to SimilarTech, almost 61% of the top 1 million websites (Alexa rankings) use Google Analytics.

However, most webmasters don’t use Google Analytics to its full potential. Studies indicate that almost 80% of ecommerce retailers use Google Analytics incorrectly. Viewing daily traffic stats, page views and traffic sources is a very basic way of using Google Analytics.

As a webmaster, you can use it in a much more advanced manner and derive extremely useful insights that can be used to fine tune your traffic strategy and marketing campaigns.

In this post, I’ll discuss a few ways you can use the information generated by Google Analytics to improve your website’s content, fine tune your SEO structure and generate more traffic.

1) Increase Organic Traffic with SEO Queries and Landing Page Reports

One of the main objectives of tracking your website analytics is to identify loopholes and find ways to attract more traffic. In Google Analytics, you can do this monitoring the SEO queries and Landing Page reports.

But you first need to integrate your Google Analytics account with yourGoogle Webmaster Tools account. Once both these tools are integrated, you can see the top performing SEO queries for your website that are getting the highest impressions on search engines.

Here’s what you should do.

• Use the SEO report within Google Analytics to see keyword ranking, clicks and impressions for your website.
• Sort the keyword list by the number of impressions, and look for the highest impression keywords.
• These are keywords for which you are already ranking well on Google search. You just need to improve the click through rate (CTR) for these keywords to increase your traffic.

To improve the CTR of these high impression keywords,

• Keep your page and post titles around 55 characters, and meta descriptions around 156 characters.
• Understand the context in which people search your high impression keywords, and then create content that is useful for those people. Create your content with the user’s intentions in mind and focus on benefit driven copy.

2) Increase Traffic With Keyword Report

To increase your website’s traffic by using the right keywords in your content, you can use the keyword report in Google Analytics. To access this report, go to Traffic Sources à Keyword Report.

Here’s you can find the top keywords that are driving traffic to your blog. If you focus on just the top 10 keywords bringing in the highest traffic, here’s how you can use them.

• Use them as alternate tags in the images on your website.
• Also use these keywords in the titles of the images on your website.
• Use the same high traffic keyword in your page title and description.
• Make these keywords a part of the anchor text of your internal website links. But make sure your keyword based anchors include other natural words as well. For example, instead of using the keyword “WordPress Themes” as anchor text, use “Here are some of the best WordPress Themes” as anchor text. This seems more natural.

Create more blog content using your high traffic keywords.

3) Drive More Traffic Using Referrals Report

Your website traffic can mainly be divided into three categories – organic search traffic, referral traffic and direct traffic.

To maximize your referral traffic, you can use the Traffic SourceàReferral report.

Find out the top websites that are sending traffic your way. Usually, your referrers fall in one or more of the following categories. Here’s what you can do with each one of them.

• Communities and Niche Forums: To maximize your traffic from communities and forums like Quora, Triberr, Reddit and other niche specific groups, you should spend more time replying to different discussion threads. Try helping people with your answers and focus on creating value. At the same time, share your own content wherever relevant.
• Blogs and Websites: If a blog sends you a lot of traffic, focus on building a relationship with its owner and explore more cross promotional opportunities. Link back to such blogs in your content, and regularly comment on their posts. Also, try contributing a few guest posts to such blogs.
• Social Media: Identify the social network that sends the most traffic your way. Identify the post structure that is working the best for you. Increase your posting frequency and replicate your successful posts for more traffic and engagement.

To improve the conversion rate of your referral traffic, you can create specific landing pages or customized messages for different referral sources. You can use tools like Hello Bar to do this.

4) Improve Blog Engagement Using the Content Overview Report

People visit your blog or website because of its content. If your content resolves their problems, answers their questions and helps them in any way, they’ll keep returning for more.

So it’s important to identify the content that is actually attracting the highest traffic. For this you can use the Content Overview Report in Google Analytics. Use it to find out your top performing content and identify trends from it.

Have a good look at the posts that are attracting the highest traffic. Identify any improvement areas and try to make them more comprehensive. At the same time, create new blog content that complements your popular content.

This will help you increase your reader engagement and the average user time on site.

5) Use the User Flow Report to Increase Conversions

One of the major objectives of attracting traffic to your website is to convert them into leads or subscribers. This conversion rate is even more important than your traffic numbers. To make sure that your traffic has a high conversion rate, you can use the Users Flow report in Google Analytics.

Here’s what you should do.

• Open the users flow report in Google Analytics.
• Narrow the report by traffic, source, location, device etc.
• To identify conversion loopholes, highlight traffic to a specific conversion page.
• Analyze the average user drop off point in the funnel from landing to conversion.

Once you’ve identified the weak link in your conversion funnel, you can improve conversions by doing the following

• Set up in page surveys at the high drop off points using tools like Qualaroo to find out why users are dropping off your website.
• Based on the feedback, set up A/B tests to address their objections.
• Identify other high drop off points in your conversion funnel and repeat the above steps on them to bring improvements.

6) Optimize Mobile User Experience

Traffic from mobile and smartphone users is increasing exponentially. You cannot ignore mobile users when creating a traffic strategy. To find out the mobile experience of your website, use the mobile report in Google Analytics.

The two factors you should focus on are bounce rate and time on site. If the bounce rate is high, you might need to make adjustments to your design and content. Also identify the devices that have the highest bounce rate to get a better understanding of the reasons behind the high bounce rate.

To start, make sure you’re using a responsive website design that adjusts according to the dimensions of the user’s device. Also try to identify where and why users are dropping off in your funnel. Run A/B tests to see what remedies work the best for you.

7) Use Audience Reports to Personalize Your Message

If you run an e-commerce store or sell products on your website, you can boost your conversion rates significantly by providing personalized user experiences. For this, you can use the audience reports in Google Analytics.

Using this report, try to identify content preferences of different audience segments on your website. You will most likely have multiple audience groups that are interested in specific content on your site.

Create personalized messages and experiences for such visitors and show them the products and services that they prefer. This is highly effective since almost 60% of ecommerce shoppers say they prefer purchasing from customized stores.

Wrapping It Up

Google Analytics is a highly advanced web analytics tool that can be used to derive extremely valuable insights from your website traffic. By using the different reports and statistics available in Google Analytics, you can identify the loopholes in your website design, content or structure, and make the necessary adjustments. If you know how to use this tool the right way, it can play a key role in helping you develop the right online marketing strategies for your website.

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How to Select Keywords For Google AdWords:

Few weeks ago I wrote an article on getting the most out of your Adwords account. In this article I will share some tips on how to select keywords for Adwords.

A good place to start with search engine marketing (SEM) is the use of keywords because that is how your customers find you, right?

If there is anything that you remember from this article, remember these 3 things:

• Think holistically about the different ways that customers could reach you
• Align your keywords and their management with your overall business outcomes
• Delete your low search volume keywords

There are a few ways to develop a list of keywords for your AdWords campaign. Think of the words on the website, your services and products that you offer. What terms do you think your customers use to describe or search for you? What terms do your competitors use to be found?

Remember the story of the 3 bears? Goldilocks tried the porridge and one was too hot and another was too cold and one was just right. Well, you can think of keywords for AdWords in the same way. Some are too broad and some are too long and some are just right. In SEO, we LOVE Long Tail keywords because those are very relevant. They may not be searched as much as a broad term, but when they are, its money in the bank.  Unfortunately, you can’t have a lot of long tail keywords in AdWords because of the low search volume. Compared to shorter keywords (those with two to four words), keywords that contain five words or more drive less than half the volume of clicks and impressions on average. It also hurts your quality score. I’ll explain this a little later.

Let’s say you are David Bouley, the owner and chef of Bouley’s French Restaurant in New York City and you want to have a campaign to sell more gift certificates to your restaurant. Using the term Gift Card is too broad because it will trigger all kind of searches that are irrelevant. He doesn't want people seeing his ads when searching for Harry & David Gift Baskets. Using Restaurant Gift Certificates is a little better because it triggers those searching for that more specific gift certificate, yet it can still be a problem because it can show up for Olive Garden gift certificate, or Chili’s, which target totally different diners with a different price and dining experience expectation in mind. A good keyword phrase could be french fine dining gift card or french fine dining gift certificate. This targets diners who are interested in a French Fine Dining Experience. Another possibility could be Bouley’s Gift Certificates, however I bet the search volume would be very low.

Keyword Tools

There are many software tools available to assist you in finding the best keywords for your campaign or website. One of them is the Google Keyword Planner. What I have found though, is that these tools are not as accurate as you may think. The search volume has been off and the bids weren't as accurate as what I saw when my campaigns went live.

I was told once by a very successful online marketing professional, Matt Trainer, who has made a good living by helping major brands with getting massive targeted traffic and customers into their sales funnels, to take 10 – 15 minutes and step away from the computer and actually think how I, as a potential client would search for that product or service. I’m sure you can think of the right terms just as well as any software can. Heck, you can even think of what terms your competitors are using. Like many things in life, you just gotta take action and step out in faith. Give it a try yourself and, you may start to realize that this practice will work better for you too if you try it and practice it. Maybe you have already seen the same things that I have experienced.

Grouping Keywords

Google LOVES tightly themed, related and relevant content. You want to match keywords to a user’s search terms and to the ads as well as the landing page you are sending them to visit. I arrange keywords within the adgroups. It also makes it easier for you to manage and maintain your account.  If you are on a tight budget, keywords are often grouped at the campaign level for greater budgetary control.

Stay Clear of Low Searched Keywords

Watch out for low search volume keywords. As Stated earlier, SEM doesn't like long tail keywords. These terms often haven’t driven a single impression in months or even years because people aren't performing searches on them (not because your bid isn't winning any auctions). While you want them on your page for SEO, Delete them in SEM campaign if you have other keywords that could potentially cover that traffic. My personal preference is to have 2 – 3 long tail keywords that are super relevant even though they don’t perform well because when people do search for example: Buy Bouley’s NYC Gift Certificates, His ad will show up and the person looking for that and ready to buy a $500 gift certificate for a 5 course French Fine Dining luxury experience will have found exactly what they want.

Let’s Get Negative

Just as important as the keywords people use to find you; Negative keywords are an essential part of a well-rounded keyword strategy. In order to increase the profitability and improve control over the flow of traffic in your account, use negative keywords to the fullest. On the most basic level, negative keywords prevent you from showing ads to people who are less interested in what you have to offer, even though their queries may be syntactically related to the keywords in your account.

So, let’s go back to the example of David Bouley’s French Restaurant. He doesn't want to show up for searches of gift cards from Pizza Hut, or Chili’s or Applebee’s, etc. So a sure fire way to assure we are targeting the most relevant audience is to add these restaurants to the negative keyword list along with gift baskets and Harry. Once the campaign is running, you will see in the keyword details reports what terms are triggering your ads and then you can add the appropriate ones to the negative keyword list.

Having a strong negative keyword list will be valuable as it improves the performance of your campaign and improves the quality scores of your ads.

Scoring High Marks on Quality

You know how you have those warning or indicator lights on the dash of your car? They turn on when you need to check your engine, or if your oil or gas is running low? Well, you can think of the Quality Score of your keywords as a warning light: something that alerts you to potential problems which need to be checked. A lot of advertisers spend a lot of time on this. A good rule of thumb I go by is a score under 6 is a stronger indicator that I need to check the relevance of the term and how it’s performing and if I need to tweak my landing page or ad or both.

Attempting to use tricks, shortcuts or short-term solutions to force the quality score up isn't the way to go. Rather, you’re better off to focus on your long-term performance outcomes and look for ways to reach them by improving your user experience. Google is ALL about the user experience and so should you.

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