Blogger SEO Tips 2015:

Blogger SEO Tips 2015 

Many people have turned towards this profession as it is demanding and also money making. Many people do blogging either as part time or full time and earn good amount. But it is not necessary that all flourish in this blog world. Professional blogging requires good language and viewpoints that need to be provided to the reader. It should interest them and make them read new topics written by the same writer.

A) Never blog for Google Traffic – Always Write for Your Visitors (Blogger SEO Tips)

There are various search engine optimization techniques (new seo techniques) and it needs to be properly planned and strategized. The following seo tips and tricks 2015 could help in getting success in no time:

Keep in mind to write for visitors and not for Google or SEO – Earlier people used to write for various search engines without focusing on increasing traffic. But Google has decided to pull up its socks by only using posts that are useful for a visitor. So do not blog for search engines like bing, yahoo or google etc. This is the first seo tips 2015 you should keep in mind.

For following the above you need to follow some blogger seo tips and tricks 2015 which are explained below:

·         You need to know the pulse of the audience and write by targeting them.

·         In order to know the content that will work with the audience, do regularly check your websiteWeb Analytics.

·         Work with bloggers who are experienced and well known by asking, begging, asking for payment, interview people who are involved in subject matter, and concerned bloggers, so that audience can get to know about the platform where your blogs are available.

·         Merge with blogs on the basis of Frenemy i.e. make their content available on your site and ask them to make yours available.

·         Do not allow Google to account for more than 50% of traffic.

·         On a daily basis, subscribe and read through other blogs in order to know better.

·         Get updated with Google alerts in order to know the keywords that is related to your industry.

·         Do visit information on Google trends to know about the topics that are trending.

·         SEO tips and tricks 2015 can be done at ease.

B) Keyword Research for Blog’s Title, Description & Content – SEO Tips & Tricks 2015:

 ·         Use tool known as a Google Keyword Planner that is used for doing research on the keyword.

·         To pick on latest trends, happenings and news, use Google trends.

·         You can use Uber Suggest Tool which is used to discover new blog title. It does work with Google Search Suggest.

The above information could give a brief information on some search engine optimization techniques using Google.

C) Technical SEO Tips & Tricks 2015 which Plays an Important Role in Search Engine Optimization:

 Use of technical SEO plays an important role in increasing traffic to a site. The following blogger seo tips and tricks 2015 could help with promotion:

·         Make a write up on Google+ and add Google+ Authorship to the post where it could be contributed.

·         Set up the Google rel=publisher tag for your entire blog (Very Important)

·         Set up blog on Google Webmasters and Bing Webmasters

·         Create Google+ Community for your audience and readers

·         Do join Google+ Communities related to your website niche and share your blog posts link there.

·         Create Google+ Business Page for your blog as you do on Facebook and Twitter.

Using Blogger SEO Tips and Tricks 2015 could help to get in depth knowledge of search engine optimization techniques (new seo techniques) as the keywords used are unique and it can help in bringing the website to the top ranks. Website content needs to be unique and have catchy words.

There are many methods online that give information on new and innovative blogger seo tips and tricks 2015 and every website does give various solutions. The information on these topics are very much useful in promoting a website. Promotion of business can only help in the growth and development of a company too.

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How to Select Keywords For Google AdWords:

Few weeks ago I wrote an article on getting the most out of your Adwords account. In this article I will share some tips on how to select keywords for Adwords.

A good place to start with search engine marketing (SEM) is the use of keywords because that is how your customers find you, right?

If there is anything that you remember from this article, remember these 3 things:

• Think holistically about the different ways that customers could reach you
• Align your keywords and their management with your overall business outcomes
• Delete your low search volume keywords

There are a few ways to develop a list of keywords for your AdWords campaign. Think of the words on the website, your services and products that you offer. What terms do you think your customers use to describe or search for you? What terms do your competitors use to be found?

Remember the story of the 3 bears? Goldilocks tried the porridge and one was too hot and another was too cold and one was just right. Well, you can think of keywords for AdWords in the same way. Some are too broad and some are too long and some are just right. In SEO, we LOVE Long Tail keywords because those are very relevant. They may not be searched as much as a broad term, but when they are, its money in the bank.  Unfortunately, you can’t have a lot of long tail keywords in AdWords because of the low search volume. Compared to shorter keywords (those with two to four words), keywords that contain five words or more drive less than half the volume of clicks and impressions on average. It also hurts your quality score. I’ll explain this a little later.

Let’s say you are David Bouley, the owner and chef of Bouley’s French Restaurant in New York City and you want to have a campaign to sell more gift certificates to your restaurant. Using the term Gift Card is too broad because it will trigger all kind of searches that are irrelevant. He doesn't want people seeing his ads when searching for Harry & David Gift Baskets. Using Restaurant Gift Certificates is a little better because it triggers those searching for that more specific gift certificate, yet it can still be a problem because it can show up for Olive Garden gift certificate, or Chili’s, which target totally different diners with a different price and dining experience expectation in mind. A good keyword phrase could be french fine dining gift card or french fine dining gift certificate. This targets diners who are interested in a French Fine Dining Experience. Another possibility could be Bouley’s Gift Certificates, however I bet the search volume would be very low.

Keyword Tools

There are many software tools available to assist you in finding the best keywords for your campaign or website. One of them is the Google Keyword Planner. What I have found though, is that these tools are not as accurate as you may think. The search volume has been off and the bids weren't as accurate as what I saw when my campaigns went live.

I was told once by a very successful online marketing professional, Matt Trainer, who has made a good living by helping major brands with getting massive targeted traffic and customers into their sales funnels, to take 10 – 15 minutes and step away from the computer and actually think how I, as a potential client would search for that product or service. I’m sure you can think of the right terms just as well as any software can. Heck, you can even think of what terms your competitors are using. Like many things in life, you just gotta take action and step out in faith. Give it a try yourself and, you may start to realize that this practice will work better for you too if you try it and practice it. Maybe you have already seen the same things that I have experienced.

Grouping Keywords

Google LOVES tightly themed, related and relevant content. You want to match keywords to a user’s search terms and to the ads as well as the landing page you are sending them to visit. I arrange keywords within the adgroups. It also makes it easier for you to manage and maintain your account.  If you are on a tight budget, keywords are often grouped at the campaign level for greater budgetary control.

Stay Clear of Low Searched Keywords

Watch out for low search volume keywords. As Stated earlier, SEM doesn't like long tail keywords. These terms often haven’t driven a single impression in months or even years because people aren't performing searches on them (not because your bid isn't winning any auctions). While you want them on your page for SEO, Delete them in SEM campaign if you have other keywords that could potentially cover that traffic. My personal preference is to have 2 – 3 long tail keywords that are super relevant even though they don’t perform well because when people do search for example: Buy Bouley’s NYC Gift Certificates, His ad will show up and the person looking for that and ready to buy a $500 gift certificate for a 5 course French Fine Dining luxury experience will have found exactly what they want.

Let’s Get Negative

Just as important as the keywords people use to find you; Negative keywords are an essential part of a well-rounded keyword strategy. In order to increase the profitability and improve control over the flow of traffic in your account, use negative keywords to the fullest. On the most basic level, negative keywords prevent you from showing ads to people who are less interested in what you have to offer, even though their queries may be syntactically related to the keywords in your account.

So, let’s go back to the example of David Bouley’s French Restaurant. He doesn't want to show up for searches of gift cards from Pizza Hut, or Chili’s or Applebee’s, etc. So a sure fire way to assure we are targeting the most relevant audience is to add these restaurants to the negative keyword list along with gift baskets and Harry. Once the campaign is running, you will see in the keyword details reports what terms are triggering your ads and then you can add the appropriate ones to the negative keyword list.

Having a strong negative keyword list will be valuable as it improves the performance of your campaign and improves the quality scores of your ads.

Scoring High Marks on Quality

You know how you have those warning or indicator lights on the dash of your car? They turn on when you need to check your engine, or if your oil or gas is running low? Well, you can think of the Quality Score of your keywords as a warning light: something that alerts you to potential problems which need to be checked. A lot of advertisers spend a lot of time on this. A good rule of thumb I go by is a score under 6 is a stronger indicator that I need to check the relevance of the term and how it’s performing and if I need to tweak my landing page or ad or both.

Attempting to use tricks, shortcuts or short-term solutions to force the quality score up isn't the way to go. Rather, you’re better off to focus on your long-term performance outcomes and look for ways to reach them by improving your user experience. Google is ALL about the user experience and so should you.

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Free Google Keyword Rank Checker Tools:

Keyword in SEO means is a search term that is relevant to a website’s product or services it offers.
For example “dietician” for a website whose owner is involved in giving tips on weight loss. And Keyword ranking in that sense is number and position the website of the owner appears at the Google search results for that word.
Keyword rank checking is the most common practice done by SEO personnel and bloggers in order to check if they are appearing on the Google search results for the query they want to appear for.
If they are ranking then at which number is it? Rank checking also helps in knowing who your competitor is on the SERPs (Search engine Ranking Pages). And it is then that you can plan to outdo him.
There are a number of tools to check Google keyword rankings. In this post we will concentrate on how to easily and quickly check your rankings.
Back in 2007, Google’s VP of engineering, UdiMaber, called for a stir in the SEO industry, when he said that there were about 20-25% of the search queries that they had never seen before that day.
This was perhaps due to the fact that queries are naturally getting longer, with over half of search queries in 2010, being longer than 4 words.
However in real practice, unlike backlink analysis, it is practically impossible to tell about all the keywords your site ranks for. Google has a complicated and sophisticated analytics and the amount of data it handles everyday leaves no room for the speculations on the topic “for what all keywords is my site ranking”.

We will today discuss about Google keywords ranking checker tools. The below mentioned tools provide you with information on your rankings in the SERPs based on your keywords used. Here are some free (as well as paid) and quick tools to check your rankings.

Google Keyword Position Checker Tools

1) SEO SERP Workbench:

SEO serp workbench is a chrome extension so you don’t have to worry about offline software that might face no updates. SSW is used by bloggers and professionals alike to know their search engine rankings of the keywords. It is downloaded over 79K times which shows how useful people find it.

It supports many countries like US, UK and others and you can select a keyword and find the rankings of your site as well as your competitor’s site through the extension.
You can download and use it for instant comparisons and rank analysis and did I mention is it free?

2) SEO scores Android app:

This one android app makes the desktop users jealous for sure. It is a complete SEO toolkit with nearly 32 SEO tools packed into one. It gives you a score on your ranking, alerts you on blog mentions, gives backlink analysis and helps in backlink comparison and a lot more.
If you have an android set you won’t need tools ever, just install this app and you are set to go.
Here is the process of getting started:
Download the app from the app store > install > restart > add keywords and check rankings: it is as simple as that.

You don’t need to enter the URL again and again which is a time saver as we are using a mobile device. The report is mailed to your email id which is another goodie as you don’t have to export the data manually. This “export” feature is something so useful because most desktop clients don’tprovide.

3) Small SEO tools:

Small SEO tools have a big name when it comes to doing SEO sleekly and without much hassle. Mainly it is used for various other purposes like the backlink checker tool.

Its function as a keyword rank tracing tool is very fast and allows upto 20 keyword tracing per request. It supports three search engine visually Google, Bing and Yahoo.

4) Moonsy’s Google Position checker:

Moonsy has a very sleek feature. Although free it is a powerful tool that lets you check your ranks as well as a competitor rank analysis itself. What else could you ask for a rank checker tool?
Why Moonsy is something most bloggers go for is its clean search page with the coveted functionality to add more than one domains for testing the same ranks of the same keyword.

Using this you can also add your competitor’s site to compare how rankings have been working for you both.

5) Rank Checker

Rank Checker is a Firefox extension by SEObook, which is claimed to be open source and secure. By secure I here mean that your data is not exported to any SEO company which can manipulate it to their profit. The extension is completely hosted on your PC and tracks keyword rankings easily.

If you have Google account logged in, you can get personalized report on rankings but there is also an option to turn it off in order to see how you rank for keywords in the search engines in general.
If you want to validate your ranking shown, you can scroll over the number, press CTRL and clicking the mouse simultaneously. They also have “export as .csv” feature in the extension.

6) Keyword Rank checker by SERPS.com:

Serps.com is another free tool that is the best when you are doing searches that are based on countries. It has a locality based rank tracker and has upto 100 country supports.

7) SEO Centro:

SEO centro is a SEO based web portal like the small seo tools and Moonsy. It provides a detailed analysis of your keyword ranking based on three search engines viz., Google, Bing and Yahoo. It supports tracking competitor websites simultaneously too.

Here comes the King:

8) SEMRush

SEMrush is a great SEO tool and can be used for a variety of purposes. I recommend SEMrush to be there at every blogger’s tool list because it helps a lot in the SEO analysis. Apart from backlink analysis, keyword research and others, we can also do competitor analysis. Read this SEMrush review for detailed guide.

On SEMrush you enter the URL of the competitor and you get a bunch of information about the site. In the context of the post, we will concentrate on the keyword page. It gives the top hundred keywords the site is ranking for along with the keyword ranking, CPC and others like traffic percentage.
This will help you in knowing how your competitor is ranked and what about the chances of your ranking. Suppose it does not have optimized content or a low domain authority blog is ranking for something, you can cruelly snatch that ranking for you with little effort.

How to crush your competition [the samurai style!]?

1. Like the previous step go to the main search box but this time insert your blog URL.
2. You can now check your top five keywords that drive you the most organic traffic.
3. Now check your top five competitors and you can now do the same and clicking on your competitor’s name to gain their top five competitors. This way you get a detailed view of the keywords that rank in the network of you 25 competitors.
   

Try the Premium Version of SEMrush for 7 Days here
NB: This offer is only valid till Jan 17, 2015

Conclusion:

Overall there are tons of tools to check your website and keyword ranking easily and quickly. You can find competition and see what position your keywords have in the search results. By knowing your rankings you can do the following:

1. Know how your efforts are showing off and if they are not ranking you know what to do to get them on top.
2. If your keywords are ranking, you can monetize the pages that have high organic traffic.
3. Most companies don’t rank for keywords and instead pay for Adwords to show their pages in the search results. You can contact them and ask for a deal they can’t ignore as they have been already paying high for Adwords they most probably can’t ignore your deal.

Over to you

Now that we are having a clear idea on working tools we should better get to work because the faster we work the faster we get the results.
I would suggest trying out SEMrush which is a great tool with no potential competitor. The good thing is that it is free for 14 days that allows you to use the premium version without any cost.

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