When it comes to blogging,
having a localized marketing strategy is essential. One of the best
ways for bloggers to reach and build a fan-base of loyal followers is to
utilize popular social media sites like Facebook
and Twitter. These sites allow bloggers to increase their visibility
across various demographics, which will inevitably lead to higher
profits over time.
If you’re thinking about signing up on Twitter, it can be pretty
confusing at first due to the vast amount of information that is
constantly being updated in 140-character increments.
Luckily, there are a few tricks you use to ensure that you’re being
efficient on Twitter, and reaching the right group of people. Check out
the list below for
five Twitter marketing tips for bloggers!
1. Localize Your Profile
If your blog is about something specific, then you have to make sure
your profile is fully localized. To do this, you must include your niche
in your Twitter bio. Another good way to reach targeted readers is to
include the niche in twitter handle
2. Tailor Your Trend Updates
On the left side of the Twitter homepage you’ll see a box that says
“Trending,” and it will have a list the most popular topics being
tweeted about at that moment. This list is automatically updated
whenever a new trend arises, and the greatest part is that you can
tailor your trends to your specific location. That way, you can track
the topics that nearby Twitter users are talking about in real time.
3. Use Relevant Hashtags
Hashtags are a great way to categorize your tweets in order to reach
certain demographics and readership, and lots of popular bloggers on
Twitter have mastered this strategy.
For example, if you’re writing about social media privacy, you can
share post URL’s and hashtag it with #socialmedia #privacy
#learnonlineprivacy and so on.
All the people who search the sports tag will then see your offer.
Make sure your hashtags are relevant, because if you add a bunch of
random tags—even if they are trending—it delegitimizes your content.
Your followers will assume your tweets are spam, and they’ll most likely unfollow your account.
4. Follow Users
If your blog is niche-oriented, then it only makes sense that you
would want to build a solid following of people interested in the same
niche.
So, how does one go about doing this? Well, most people on Twitter
will follow back once you start following their account, so you have to
do some research to find local users to follow.
There are several different resources you can use to pinpoint which
users share same interests. A couple notable sites are Twellow, and Twitter Local, which allow you to enter your interest in order to view a
complete list of all the relevant Twitter users.
5. Increase Your Local Presence
Increasing your blog presence on Twitter is a great way to get your name out there without bombarding users with information.
There are many ways you can do this, one being that you can re tweet
other content. It could be news, sports, events, or anything that your
blog might have a correlation with the chosen niche.
By doing this, the users will see your Twitter handle in their feed
more often, and they’ll be more apt to check out your profile to see
what you’re all about.
Endnote
With so many companies jumping on the Twitter bandwagon, it’s
understandable why some bloggers become frustrated when trying to
implement the site into their own marketing efforts.
Thankfully, you can bypass that frustration and get right down to
business! Using the tips and tricks above will save you a great deal of
time, while also adding to your blog’s bottom line in the long run!
